READY. SET. ADIDASIN RACEMENT
A curated launch experience by RACEMENT,translating adidas performance into
space, trial, and movement.
ADIDAS LAUNCH
Date
2025.12.01 - 2026.01.15
Location
RACEMENT Garosu-Gil / Online-mall
Detail
Pop-up Zone / Limited Edition Goods /
Trial Service / Running Session
Click here
SATAGE
SUMMARY
ADIDAS ADIZERO POP-up ZONE
Date 2025.12.02 – 2026.01.07
Celebrating Racement’s First Adidas Launch Adizero Series Pop-up Promotion
ADIZERO EXPERIENCE ZONE
A dedicated pop-up space for Adizero, where visitors can experience the essence of adidas Performance Running firsthand. The brand’s racing DNA, advanced technology, and speed were visualized throughout the space, delivering an immersive expression of the adidas running universe.
SPECIAL SHOE BAG
A shoe bag giveaway event was held for adidas customers. The silver drawstring bag, featuring the adidas Runner logo, was provided to deliver both the performance running identity and everyday practicality within the runner’s lifestyle.
PB ENGRAVING EXPERIENCE
An exclusive post-race promotion at Racement, where runners could have their race moments engraved on their finisher medals. This campaign extended the “moment” of completing a run into a tangible adidas Performance experience, transforming achievement into a lasting memory through purchase.
REVIEWRUN UP TV
Date 2025.12.02 –
Utilized RunUp TV to deliver Adizero and adidas product education across social and online channels.
RUNUP TV ADIDAS PRODUCT TRAINING in RACEMENT
Conducted an internal seminar with RunUp TV, a running-gear specialist, to educate Racement staff on the adidas brand and the Adizero performance lineup, sharing key USPs and positioning to enable more accurate product recommendations for customers and runners.
RCMT RUNNING SESSION
Date 2025.12.09 / 12.23
RCMT sessions were held to highlight adidas running shoes, with safety-focused rainy-day training and year-end holiday giveaways.
RCMT #30 SESSION REVIEW
RCMT resumed with Coach Sung-Hoon Bae, featuring the adidas launch, product insights, and a lucky draw of his book Running & Marathon: Follow Along Step by Step.
RCMT #31 SESSION REVIEW
RCMT #31 was held as a conditioning session due to rain, prioritizing participant safety, and was highlighted by Coach Seung-Yeop Yoo’s expertise and a lucky draw celebrating the adidas launch at Racement.
STAGE 2
ADIDAS
PRE-EXPO
Date
2025.01.08 - 2026.01.14
Location
RACEMENT Garosu-Gil / Online-mall
Detail
Pop-up zone / purchase of a first-come PROMO
Click here
SATAGE
SUMMARY
POP-up ZONE
Date 2026.01.08-14
Pre-planned product setup and event flow for the Seoul Marathon,
with first-come purchase promotions and a pre-expo event.
The First Line of the Race
Long lines of runners formed early in the morning to secure the Seoul Marathon Edition and race entries. The race had already begun—right there at the starting line.
Seoul Marathon Pre-Expo
At the adidas Pre-Expo Seoul Marathon pop-up, the passion for running and the brand’s energy came together in one powerful moment at the heart of the city.
Inside the Performance Zone
A space to experience adidas running gear and race packages firsthand— an experiential zone where runners prepare for the race, explore the products, and feel the excitement come to life.
PURCHASE OF A FIRST-COME
Date 2026.01.08
Seoul Marathon entry tickets for purchases over KRW 250,000,
with coffee for early waiters to ensure smooth crowd management.
RUNNER’S VOICE
A story-driven interview capturing runners’ excitement as they line up for the Marathon Edition, their anticipation of new Adizero gear, and their determination as they prepare for the race ahead.
WARM-UP FOR THE WAIT
For customers waiting before opening, a nearby café was arranged as a waiting area, providing warmth and a safe environment, and demonstrating the brand’s thoughtful care by considering even pre-run condition management.
THE MOMENT OF
GETTING READY
Every moment of preparing for a race becomes a “moment” in itself. From the instant the Seoul Marathon Edition is in their hands to the determination of runners heading toward the starting line, Racement captures and records each of these defining scenes.
THANKS TO ADIDAS
강승구 이사님 andrew.kang@adidas.com
임성도 대리님 sungdo.Im@adidas.com
READY. SET. ADIDASIN RACEMENT
A curated launch experience by RACEMENT,translating adidas performance into space, trial, and movement.
ADIDAS LAUNCH
Date
2025.12.01 - 2026.01.15
Location
RACEMENT Garosu-Gil / Online-mall
Detail
Pop-up Zone / Limited Edition Goods / Trial Service / Running Session
Click here
SATAGE SUMMARY
ADIDAS ADIZERO POP-up ZONE
Date 2025.12.02 – 2026.01.07
Celebrating Racement’s First Adidas Launch Adizero Series Pop-up Promotion
ADIZERO
EXPERIENCE ZONE
A dedicated pop-up space for Adizero, where visitors can experience the essence of adidas Performance Running firsthand. The brand’s racing DNA, advanced technology, and speed were visualized throughout the space, delivering an immersive expression of the adidas running universe.
SPECIAL SHOE BAG
A shoe bag giveaway event was held for adidas customers. The silver drawstring bag, featuring the adidas Runner logo, was provided to deliver both the performance running identity and everyday practicality within the runner’s lifestyle.
PB ENGRAVING EXPERIENCE
An exclusive post-race promotion at Racement, where runners could have their race moments engraved on their finisher medals. This campaign extended the “moment” of completing a run into a tangible adidas Performance experience, transforming achievement into a lasting memory through purchase.
REVIEW – RUN UP TV
Date 2025.12.02
Leveraged the running-gear specialist reviewer RunUp TV to deliver adidas product and Adizero educational content across social channels and the online store.
RUNUP TV ADIDAS PRODUCT TRAINING in RACEMENT
Conducted an internal seminar with RunUp TV, a running-gear specialist, to educate Racement staff on the adidas brand and the Adizero performance lineup, sharing key USPs and positioning to enable more accurate product recommendations for customers and runners.
RCMT RUNNING SESSION
Date 2025.12.09 / 12.23
RCMT sessions were held to highlight adidas running shoes, with safety-focused rainy-day training and year-end holiday giveaways.
ADIZERO
EXPERIENCE ZONE
RCMT resumed with Coach Sung-Hoon Bae, featuring the adidas launch, product insights, and a lucky draw of his book Running & Marathon: Follow Along Step by Step.
RCMT #31 SESSION REVIEW
RCMT #31 was held as a conditioning session due to rain, prioritizing participant safety, and was highlighted by Coach Seung-Yeop Yoo’s expertise and a lucky draw celebrating the adidas launch at Racement.
This outstanding object
Call out a feature, benefit, or value that can stand on its own.
A greater object
Call out a feature, benefit, or value that can stand on its own.
And another one
Call out a feature, benefit, or value that can stand on its own.
STAGE 2
ADIDAS PRE-EXPO
Date
2026.01.08 - 2026.01.14
Location
RACEMENT Garosu-Gil / Online-mall
Detail
Pop-up zone / purchase of a first-come PROMO
Click here
SATAGE SUMMARY
POP-up ZONE
Date 2026.01.08-14
Pre-planned product setup and event flow for the Seoul Marathon, with first-come purchase promotions and a pre-expo event.
The First Line of the Race
Long lines of runners formed early in the morning to secure the Seoul Marathon Edition and race entries. The race had already begun—right there at the starting line.
Seoul Marathon Pre-Expo
At the adidas Pre-Expo Seoul Marathon pop-up, the passion for running and the brand’s energy came together in one powerful moment at the heart of the city.
Inside the Performance Zone
A space to experience adidas running gear and race packages firsthand an experiential zone where runners prepare for the race, explore the products, and feel the excitement come to life.
PURCHASE OF
A FIRST-COME
Date 2026.01.08
Seoul Marathon entry tickets for purchases over KRW 250,000,
with coffee for early waiters to ensure smooth crowd management.
RUNNER’S VOICE
An interview video capturing real experiences with Adizero and runners’ determination ahead of race day. From the excitement of lining up early to purchase the Marathon Edition, to the anticipation of new gear, and the tension and resolve leading into the upcoming race, it authentically conveys the full spectrum of emotions runners feel.
Through their preparation, mindset, and personal stories on what running means to them, the content empathetically portrays the passion and immersion of runners as they approach the starting line, forming a narrative-driven story of the moments before the race begins.
WARM-UP FOR THE WAIT
For customers waiting before opening, a nearby café was arranged as a waiting area, providing warmth and a safe environment, and demonstrating the brand’s thoughtful care by considering even pre-run condition management.
THE MOMENT OF
GETTING READY
Every moment of preparing for a race becomes a “moment” in itself. From the instant the Seoul Marathon Edition is in their hands to the determination of runners heading toward the starting line, Racement captures and records each of these defining scenes.
THANKS TO ADIDAS
강승구 이사님 andrew.kang@adidas.com
임성도 대리님 sungdo.Im@adidas.com
READY. SET. ADIDASIN RACEMENT
A curated launch experience by RACEMENT,translating adidas performance into space, trial, and movement.
ADIDAS LAUNCH
Date
2025.12.01 - 2026.01.15
Location
RACEMENT Garosu-Gil / Online-mall
Detail
Pop-up Zone / Limited Edition Goods / Trial Service / Running Session
Click here
SATAGE SUMMARY
ADIDAS ADIZERO POP-up ZONE
Date 2025.12.02 – 2026.01.07
Celebrating Racement’s First Adidas Launch Adizero Series Pop-up Promotion
ADIZERO EXPERIENCE ZONE
A dedicated pop-up space for Adizero, where visitors can experience the essence of adidas Performance Running firsthand. The brand’s racing DNA, advanced technology, and speed were visualized throughout the space, delivering an immersive expression of the adidas running universe.
SPECIAL SHOE BAG
A shoe bag giveaway event was held for adidas customers. The silver drawstring bag, featuring the adidas Runner logo, was provided to deliver both the performance running identity and everyday practicality within the runner’s lifestyle.
PB ENGRAVING EXPERIENCE
An exclusive post-race promotion at Racement, where runners could have their race moments engraved on their finisher medals. This campaign extended the “moment” of completing a run into a tangible adidas Performance experience, transforming achievement into a lasting memory through purchase.
REVIEW – RUN UP TV
Date 2025.12.02
Leveraged the running-gear specialist reviewer RunUp TV to deliver adidas product and Adizero educational content across social channels and the online store.
RUNUP TV ADIDAS PRODUCT TRAINING in RACEMENT
Conducted an internal seminar with RunUp TV, a running-gear specialist, to educate Racement staff on the adidas brand and the Adizero performance lineup, sharing key USPs and positioning to enable more accurate product recommendations for customers and runners.
RCMT RUNNING SESSION
Date 2025.12.09 / 12.23
RCMT sessions were held to highlight adidas running shoes, with safety-focused rainy-day training and year-end holiday giveaways.
RCMT #30 SESSION REVIEW
Together with Coach Sung-Hoon Bae, we kicked off RCMT and ran again with our runners, breaking through the winter cold. The session was paired with the adidas launch, pop-up, and promotions, and concluded with product insights on adidas running shoes and a lucky draw featuring Coach Bae’s book, Running & Marathon: Follow Along Step by Step.
RCMT #31 SESSION REVIEW
RCMT #31 was held as a conditioning session due to rain, prioritizing participant safety, and was highlighted by Coach Seung-Yeop Yoo’s expertise and a lucky draw celebrating the adidas launch at Racement.
STAGE 2
ADIDAS PRE-EXPO
Date
2026.01.08 - 2026.01.14
Location
RACEMENT Garosu-Gil / Online-mall
Detail
Pop-up zone / purchase of a first-come PROMO
Click here
SATAGE SUMMARY
POP-up ZONE
Date 2026.01.08-14
Pre-planned product setup and event flow for the Seoul Marathon,
with first-come purchase promotions and a pre-expo event.
The First Line of the Race
Long lines of runners formed early in the morning to secure the Seoul Marathon Edition and race entries. The race had already begun—right there at the starting line.
Seoul Marathon Pre-Expo
At the adidas Pre-Expo Seoul Marathon pop-up, the passion for running and the brand’s energy came together in one powerful moment at the heart of the city.
Inside the Performance Zone
A space to experience adidas running gear and race packages firsthand— an experiential zone where runners prepare for the race, explore the products, and feel the excitement come to life.
PURCHASE OF A FIRST-COME
Date 2026.01.08
Seoul Marathon entry tickets for purchases over KRW 250,000,
with coffee for early waiters to ensure smooth crowd management.
RUNNER’S VOICE
An interview video capturing real experiences with Adizero
and runners’ determination ahead of race day. From the excitement of lining up early to purchase the Marathon Edition, to the anticipation of new gear, and the tension and resolve leading into the upcoming race, it authentically conveys the full spectrum of emotions runners feel.
Through their preparation, mindset, and personal stories on what running means to them, the content empathetically portrays the passion and immersion of runners as they approach the starting line, forming a narrative-driven story of the moments before the race begins.
WARM-UP FOR THE WAIT
For customers waiting before opening, a nearby café was arranged as a waiting area, providing warmth and a safe environment, and demonstrating the brand’s thoughtful care by considering even pre-run condition management.
THE MOMENT OF
GETTING READY
Every moment of preparing for a race becomes a “moment” in itself. From the instant the Seoul Marathon Edition is in their hands to the determination of runners heading toward the starting line, Racement captures and records each of these defining scenes.